Retail Transactional Solution Marketing

Job description

·         Develop data-driven communication strategies based on thorough market and performance analysis.

·         Create compelling content and copy for social media, website, and PR materials.

·         Analyze social media trends, media performance, and market situations to optimize strategy.

·         Ensure strict brand consistency and correct tone of voice across all channels.

·         Manage relationships with media partners, influencers, and external agencies.

·         Manage marketing budgets, track expenses, and ensure cost-effective spending.

·         Plan and organize marketing events, trade shows, and product launches.

·         Collaborate with internal teams to align messaging strategies.

Qualifications

·         Bachelor’s degree in marketing, Communications, Journalism, or a related field.

·         Minimum 10 years of hands-on professional experience in Marketing Communication or PR.

·         Exceptional written and verbal communication skills in English and Thai

·         Proven proficiency in marketing analytics and social listening tools (e.g., GA4, Brand watch).

·         Demonstrated ability to manage project timelines, vendor relationships, and budgets effectively.

·         Strong organizational skills and ability to manage multiple projects simultaneously under pressure.

·         Experience with crisis communication planning is highly preferred.

·         A portfolio demonstrating successful content creation and campaign execution is required.